The FAME Road project aims to transform the Cross-border areas of Murgia Region in Italy and Aigialeia in western Greece, to attractive tourist destinations, based on the Green Road model, as best practice for development of naturalistic and rural areas aiming at a sustainable growth based on the conservation and the valorization of the identity of target territories. The action of project is based on four pillars: Food, Art, Movement and Energy, which promote the local natural heritage, agri-food, art and cultural heritage, sustainable mobility and green energy as a potential of cross-border areas through the FAME ROAD network. Also the project improving citizens’ quality of life, supporting local and traditional businesses increasing competitiveness in globalized market, create integrated, modern and customized touristic offers for different target tourists based on naturalistic and cultural heritage, develop network of economic and institutional stakeholders who approve and share the FAME values, create the FAME brand to promote products and services offered by the members of the network.
The model aims at providing local stakeholders with competence, networking capability, sustainable strategies and tools to conserve and protect natural and cultural territorial assets and, at the same time, promoting and developing economic and touristic activities based on the same assets. The strategic goals of the program are to create modern and integrated tourism proposals that will increase the interest of the potential tourist by turning the areas into destinations, as well as to create a Mobile application that integrates the opportunities, points of interest and tourism offers of the wider network. Project implementation actions include the design and operation of the old slaughterhouse site in Aigio, as a FAME HUB (cultural hub). and the number of their management tools.
Municipality of Gravina – IT (Lead partner)
Municipality of Grottaglie – IT
Universus CSEI – IT
Municipality of Aigialeia – GR
European Regional Framework for Cooperation (ERFC) – GR
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.