INTERREG GREECE – BULGARIA: http://www.greece-bulgaria.eu/home/
EU citizens take various considerations into account when buying products. Product quality is the most important issue for consumers (97%), followed by the price of the product (87%) and its environmental impact (84%). The least important factor for consumers is the brand name of the product (46%). These results indicate that policies that increase consumer’s confidence in environmental claims of green products will encourage greater consumption of environmentally friendly products even if these products were somewhat more expensive. The proposed project aims at developing new innovations and / or improvement of existing production, standardization and marketing methods, environmentally friendly, focused on reducing the carbon footprint at all stages of production, from producer to final disposal point. In this case the project will enable, through the tools that will developed (multicriteria analysis protocol) to support new – innovative business practises in the cross-border area in order to be differentiated the products of the sector and satisfied the ever-increasing needs of the consumer. The proposal will provide to the entrepreneurs a framework of specialized knowledge and processes that will improve the competitiveness of products in the cross-border area. Furthermore the proposed project will create an on-line support platform through which will provided information in relation to the specific regulatory framework of markets in EU countries, and will developed a networking framework of SME’s at a regional, european and international level. Another challenge in the agri-food sector is the reduction of operating and production costs, without affecting quality factors, that it is one of the most significant challenges in the modern business environment. In this context, the proposed project, by implementing its actions, will indirectly support the transfer of know-how to reduce costs per business activity category. The cooperation between producers, manufacturing companies and retail chains will have a direct impact on the price reduction and the development of the production in the cross-border area.
The introduction of new methods and processes is ongoing in the modern business environment, and as a result, the monitoring of trends and the adaptation and improvement of products is necessary for the “survival” of entrepreneurs. The above context has a significant importance in the cross-border area where continuous support and training is deemed necessary. The approach of the proposed project concerns the training of staff and entrepreneurs of the primary, secondary and tertiary sectors involved in the agri-food sector concerning the use protocols reduced carbon footprint. At a second level, seminars and workshops will be held on the promotion of these products on the domestic markets as well as in markets that have established specific rules. The outcome of the whole project will be the creation of a regional “brand name” which will be based on the cross-border business cooperation. The cross-border region, despite its comparative advantages, has ‘low’ results in terms of innovation in entrepreneurship and inter-sectoral interconnection among different business sectors. The proposed project comes to cover a very important parameter, that of environmentally friendly products, which is the main market trend today, providing a framework of cooperative operation of the business environment in the cross-border area with the aim of producing, standardizing and promoting low carbon to zero carbon footprint in the markets. The main beneficiaries of the project are the SME’s in the cross-border area who are active as well as the potential entrepreneurs of the branch who can from beginning to define the framework for the production, standardization and disposal of their products aiming in markets that require special certification features but also create high value-added products.
In particular, will be given emphasis on youth entrepreneurship, to existing businesses which are at the initial stage of operation (one or two businesses of this type will participate in policy actions) aiming at supporting low carbon footprint products and linking them to business networks. For potential businesses in the field of youth entrepreneurship, will be held specific information events via seminars with the aim of timely and reliable information, according to the requirements of the markets.
The overall objective of CB CARBONFREE is for the business community in the food industry to adopt a multi-criteria analysis protocol that will allow reliable identification and evaluation of the carbon footprint, designated it as a business tool for promotion and projection of products, which can give a targeted advantage, at export level, in the CB business community. the overall objective is composed by the following main objectives:
• Strengthening the products, with features that will make them more competitive in international markets, aiming the creation a regional “brand name”.
• Reducing production costs, improving the environmental indicators of the industry and increasing the value of the food chain.
• Creation of high quality products (low carbon footprint), more attractive to consumers and with added commercial value.
• Production of products based on integrated management systems.
• Upgrading and improving competitiveness to the corporate image of industries.
• Voluntary contribution to the conservation regarding natural resources of the cross-border area; overall protection of the planet’s climate.
• Increase of sales, both in the domestic and overseas markets.
The key change that will come and create a framework that aims to strengthen the factors affecting entrepreneurial success is the adoption by the business community in the food industry of a multicriteria analysis protocol that will allow for the reliable identification and evaluation of carbon footprint in the sector, presenting it as a business tool for product promotion and projection which can give a targeted advantage, at export level, to the cross-border business community.This main objective, goes in line with the programmes specific objective that is to improve entrepreneurial support systems for SMEs, in order to strengthen the factors affecting entrepreneurial success.
Greek Exporters Association – GR
Haskovo Chamber of Commerce and Industry – BG
ERFC – GR